The CRM module of GwayERP is a potent tool for managing client connections . A wide range of features , such as analytics , lead tracking , contact management , and sales automation , are available . Businesses can easily keep track of client interactions using GwayERP ‘ s CRM module , save customer information in one location , and send consumers personalised communications depending on their preferences . Additionally , the CRM module assists companies in identifying client behaviour trends and formulating strategic decisions . Businesses may boost productivity and enhance customer satisfaction by using the GwayERP CRM module .